I hope you are enjoying a great winter season and were able to spend time with family and friends over the Holidays! I now realize how quickly life can move with 2 small children running around the Christmas tree. I am so excited about the 2017 season. In 2016 our entire business plan was designed around adding more value to your membership. We added yoga, a free concert, pool parties, bingo nights, trivia nights, improved stags and increased our budget for the Summer Celebration! In 2017 we look to improve on that mission even more. Morgan has added even more fitness activities, more pool parties and more live music for 2017. You as members have always been our only advertising and that is what truly makes Players Club so special. Ninety-Five percent of our memberships over the past 5 years have come from member referrals.
We will have quite a few new faces with us next year. In the golf shop AJ and Jared are both on to the next phase of their lives and will soon be graduating from College. Watching them grow for the last 7 years has been a highlight of my career. I know the members will miss them as much as I will. Our Assistant General Manager, Adam Brandow, is off to his next challenge as he accepted the role of General Manager at Kearney Country Club. We know he will do well there and wish him all the best. Our sales and events coordinator Karissa Williams is leaving the hospitality industry and moving to a full time sales job in the Omaha area. We thank Karissa for all she has done for us. I hope to have both of those positions filled within the next few weeks and will relay that information as it becomes available.
The Golf Shop will have some new faces but our leadership team remains in place. Don, Tyler and Tom will lead us again in 2017. The Nebraska PGA recognized The Players Club team of Don Germer and Morgan Halpine as the Private Club Merchandiser of The Year for 2016. This is voted on by other Nebraska PGA members and sales associates throughout Nebraska. The selection and style this year was above and beyond expectations so please make sure you recognize their hard work and achievements! The Golf Shop staff is very excited to see you as soon as the ground thaws. They will show you what’s new in fashion and all the exciting technology changes ahead this spring.
Our Food and Beverage operation continues to grow each year. We are constantly looking for ways to improve the level of service and offerings that are available to you. For 2017, you will see 4-5 additional craft beers available on tap in the pub. We will be rotating the selections throughout the summer. We have also done some reorganizing and will now have space to store aluminum bottles for those of you that look to enjoy an ice cold beer or two at the pool! We will also be experimenting with IPAD technology at the pool in order to increase service times both at the pool and in the pub. New pub patio furniture should be in place by spring as well as an additional TV allowing you to take advantage of the perfect Nebraska springs and fall evenings!
The maintenance department once again delivered amazing results in 2016. We look to continue to offer you some of the finest playing conditions in the Midwest while also focusing on improving our Native grasses and “off areas.” You can be of great help here by keeping your carts out of those areas throughout the year. We will continue on our bunker renovations and may be adding in some very new and exciting new technology over the next few years that will truly change the way you see bunkers! We are also in the process of finalizing some permanent restroom areas on the golf course. I would love to see these installed by the fall of 2017 but for sure by 2018! The maintenance of a golf course is one of the most interesting and constantly changing things I have ever been around; it is a tireless and difficult job. Please make sure to thank Ahren and his staff when you get a chance, they deserve it!
With all the above changes and additions we have still been able to keep the dues almost 50% below our competition. We will be adjusting the dues structure for 2017 beginning in March but have frozen all other associated fees. I am truly thankful each day to work with the people that I work with and for the members we serve. The Players Club is truly a special place and we look forward to improving upon every facet as we go forward. As always my door is always open for any thoughts or ideas to make your experience here better!